Cactus Bright

Ask clarifying questions

When I worked in customer support, we had a rule to always ask clarifying questions. This helped us truly understand what problem the customer was trying to solve.

Getting on the same page was important. It meant we didn't waste any effort doing work that didn't matter.

When I transitioned to business operations, I noticed that a lot of internal communications were based on assumptions.

I think this tendency stems from familiarity. We know our colleagues and internal systems better than customers, so we make assumptions based on:

  1. We assume we understand the request because of our familiarity.
  2. We're embarrassed to ask. The question seems simple, and we don't want to admit we don't know the answer.
  3. We fear looking bad. We worry that admitting we lack information will reflect poorly on us, especially when the request comes from someone higher up.

We might stare at the ask for bit, and if there's any inkling that we know, we'll run with that and then work on what we think the right solution is.

Until we send off the finished work, only to find out we were doing the wrong thing because of a wrong assumption.

Instead of letting assumptions waste time, it's okay to send an extra message to ask for clarification.


The key is to ask a clarifying question while showing the person exactly what details you need. Here are a few examples:

Example 1

I need the Q3 churn numbers for the executive review by 3 PM.

Example 2

We need to retire the old 'Billing Status' field on the customer record. Can you handle that today?

Example 3

Grant all the new partners 'full access' to the CRM data portal right away—they start in 30 minutes.

Even a quick "Can you clarify the details?" can save a lot of wasted time and effort.

#work